Market Development ($568,529.90)
Developing bakery food item markets and non-food uses of wheat markets within domestic and export retail markets.
Promotion & Education ($134,121.24)
Supporting the development and use of materials by emphasizing the importance of wheat in a balanced, healthy diet.
Research (472,144.72)
Charting research initiatives for wheat breeding and genetics, end use quality, production technologies, non-food uses of wheat, nutrition education of consumers and utilization of wheat flours.
Operations ($363,901.62)
Helping with the administration of business practices to assist with the highest levels of efficiency possible with promotion of wheat, through research and market development initiatives.
Data Processing ($20,140.98)
The focus placed on day-to-day organizational activities involving promotional strategies, marketing, finance, human resources, technology and equipment.
OWC promotes the use of registered and certified seed for better hybrid vigor, creating better yield opportunities for agricultural producers. Research efforts for better cropping and rotational management systems are also used to help increase micro-nutrients and soil health. This also helps increase yield and helps producers become more profitable while creating a safer more abundant food supply.
OWC partners with many entities across the state and country to educate about the wheat industry and all it has to offer to consumers, extension and education, as well as lawmakers. The work at OWC is paving the way for our farmers to continue to do what they do best and provide food for people all over the globe.